e-Jurnal Apresiasi Ekonomi with registered number ISSN 2337-3997 (print) and ISSN 2613-9774 (Online) is peer review journal published byInstitut Teknologi dan Ilmu Sosial Khatulistiwa, Sumatera Barat. The journal is to disseminating research and conceptual article in the field of Management, Business and Entrepreneurship. The main topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available. Journal published tree number in a year by Teknologi dan Ilmu Sosial Khatulistiwa, Sumatera Barat. Please read author guideline before submit article. e-Jurnal Apresiasi Ekonomi has been published continuously since 2013
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THE IMPACT OF LEADERSHIP PATTERNS, INCENTIVE PROVISION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT INSTITUT ASIA MALANG
This study investigates the influence of leadership patterns, incentive provisions, and the work environment on employee performance at Institut Asia Malang. A supportive work environment both socially and psychologically plays a vital role in fostering employee productivity. Moreover, effective leadership is instrumental in boosting motivation and loyalty among staff. A quantitative approach with descriptive and causal designs was adopted in this research, using random sampling to gather data from both academic and administrative employees. Multiple linear regression analysis was then employed to examine the relationships between these variables. The findings indicate that leadership patterns and the work environment have a significant effect on employee performance, with p-values of 0.045 and 0.035 respectively (p < 0.05). In contrast, incentive provision does not demonstrate a statistically significant impact (p = 0.541). Consequently, focusing on leadership development and creating an optimal work environment proves more effective in enhancing employee performance at Institut Asia Malang than relying on incentives alone.
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ANALYSIS OF THE EFFECT OF RISK AWARENESS AND FINANCIAL LITERACY ON FIRE INSURANCE OF MSME OWNERS IN KUALUH LEIDONG DISTRICT, LABURA REGENCY
Based on the results of the study on the influence of Risk Awareness and Financial Literacy on the decision to take fire insurance on MSME owners in Kualuh Leidong District, it can be concluded that both independent variables have a significant effect on the dependent variable. The Risk Awareness variable (X₁) shows a positive and significant effect on the decision to take fire insurance, with a t-value of 9.121 and a significance of 0.000 <0.05. This indicates that the higher the awareness of MSME actors of the risk of fire, the greater their tendency to take fire insurance as a form of mitigation. The Financial Literacy variable (X₂) also has a significant effect on the decision to take fire insurance, with a t-value of 3.970 and a significance of 0.000 <0.05. This means that MSME owners who have a good financial understanding are more likely to make wise financial decisions, including in terms of business protection through fire insurance. Simultaneously, the two variables, namely Risk Awareness and Financial Literacy, explain 77.9% of the variation in the decision to take fire insurance (R² = 0.779), while the remaining 22.1% is explained by other factors outside the research model. Thus, increasing risk awareness and financial literacy is an important strategic step in encouraging MSME participation in fire insurance products. This is relevant to ensure the sustainability and resilience of businesses, especially in risk-prone areas such as Kualuh Leidong District.
ANALYSIS OF FACTORS THAT INFLUENCE TRUST ISSUE SOCIETY ON LIFE INSURANCE PRODUCTS
This study aims to analyze the factors influencing public trust in life insurance products in Indonesia. Using a qualitative approach, this study explores various factors contributing to low public trust, including a lack of understanding of life insurance products, negative experiences in the claims process, and the attitudes of insurance agents who lack transparency and tend to force sales. Furthermore, cultural and religious factors also impact public perceptions of life insurance. The results indicate that to increase public trust, insurance companies need to increase education and outreach, improve the transparency of product information, and optimize services, especially in the claims process. With these steps, it is hoped that public trust in life insurance products will increase, encouraging broader participation and the development of a healthier insurance industry in Indonesia.
IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS
The development of retail businesses in Sukabumi City reflects increasingly intense competition, driven by consumers’ growing preferences for ease, convenience, and trust in the purchasing process. This competitive environment highlights the need for effective marketing strategies to both attract and retain customers. In this regard, the marketing mix and consumer trust serve as crucial factors influencing purchasing decisions. This study aims to examine the impact of the marketing mix (comprising product, price, place, and promotion) on purchase decisions, with trust acting as a mediating variable. Employing a quantitative approach, the study surveyed 100 active consumers using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results revealed that product did not significantly affect trust (T = 0.023; P = 0.982) or purchase decisions (T = 0.824; P = 0.410). Price showed a significant influence on both trust (T = 1.985; P = 0.047) and purchase decisions (T = 4.526; P = 0.000). Place did not significantly impact trust (T = 0.399; P = 0.690) but did affect purchase decisions (T = 2.485; P = 0.013). Promotion had a significant effect on trust (T = 3.729; P = 0.000) but not on purchase decisions (T = 1.720; P = 0.086). Additionally, trust significantly influenced purchase decisions (T = 2.626; P = 0.009). These findings emphasize that appropriate strategies in pricing, placement, and promotion can foster consumer trust and positively influence purchasing behavior Keywords: Product; Price; Place; Promotion; Trust; Purchase Decision
THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY)
This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
THE EFFECT OF KNOWLEDGE SHARING, INNOVATIVE BEHAVIOR AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF CULINARY INDUSTRY
This study aims to analyze the effect of knowledge sharing, innovative behavior and entrepreneurial orientation on the performance of culinary industry SMEs in Padang city. The population in this study were all culinary industry SMEs in Padang city with a target sample of culinary SMEs with a total of 155 samples. Data analysis techniques using multiple linear regression analysis. From the results obtained that 1) knowledge sharing has a significant influence on the performance of SMEs culinary industry in Padang city, 2) innovative behavior has a significant influence on the performance of SMEs culinary industry in Padang city and 3) entrepreneurial orientation does not have a significant influence on the performance of SMEs culinary industry in Padang city.
ANALYSIS OF CONSUMER BEHAVIOR IN MAKING DECISIONS TO PURCHASE MPV CARS IN PEKANBARU CITY
This study aims to analyze consumer behavior in decision-making when purchasing Multi Purpose Vehicles (MPVs) in Pekanbaru City. MPVs dominate Indonesia's automotive market due to their versatile features and comfort, especially for family use. A descriptive research approach was employed, using questionnaires distributed to 134 respondents who had purchased or used MPVs. The study examined demographic factors (age, gender, education, occupation, and income) as well as various dimensions of consumer behavior, including purchase motives, influences on decision-making, sources of information, timing of purchase, payment methods, and post-purchase satisfaction. The results show that the Toyota Avanza is the most dominant brand, chosen by consumers from various age groups and economic backgrounds. Key reasons for purchasing MPVs include spacious capacity, comfort, and advanced features. Family influence plays a major role in purchasing decisions. Most consumers purchase vehicles through authorized dealers and prefer cash or bank-financed payments. This research contributes to a better understanding of MPV consumer preferences and offers strategic insights for automotive producers and marketers. Keywords: consumer behavior, purchase decision, MPV, consumer preference, Pekanbaru.
TAPPING INTO ENGAGEMENT: THE ROLE OF CONTENT STRATEGIES IN BOOSTING LOYALTY AND WORD-OF-MOUTH FOR E-WALLETS
The development of digital payment systems in Indonesia has significantly accelerated the adoption of digital wallets, with GoPay emerging as one of the leading players. Amid intense competition, social media content strategy has become crucial in driving consumer engagement, which subsequently influences word-of-mouth (WOM) and customer loyalty. This study aims to examine the effects of content appeal (infotainment, relational, and remunerative), content vividness, and content interactivity on WOM and customer loyalty, with consumer engagement serving as a mediating variable. A quantitative approach was employed through a survey of 230 active GoPay users who follow the official Instagram account @GoPayIndonesia and had interacted with its content in the past three months. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results reveal that six out of seven proposed hypotheses are statistically significant. Infotainment content, remunerative content, content vividness, and content interactivity all positively influence consumer engagement. Among these, content vividness exerts the strongest effect on engagement. Conversely, relational content was not statistically significant, although it was descriptively appreciated by respondents. Furthermore, consumer engagement was found to be a significant mediator in the relationship between content characteristics and both WOM and customer loyalty. This research contributes empirical insights to the field of digital marketing literature and offers strategic recommendations for digital wallet brands to enhance the effectiveness of their social media content strategies.
INFLUENCE JOB TRAINING AND TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE MEDIATED BY WORK ENGAGEMENT UD. Ony
This study aims to examine the influence of Training and Transformational Leadership on Employee Performance through the mediating role of Work Engagement. The research employs an explanatory quantitative approach with a causal design, using a structural model to test the relationships among variables. Data were collected from 68 employee respondents selected through purposive sampling and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings show that all constructs—Training, Transformational Leadership, Work Engagement, and Employee Performance—meet the criteria for reliability and validity. The values of Cronbach’s Alpha, rho_A, Composite Reliability, and AVE are above the established thresholds, confirming that the measurement instruments are both consistent and valid. Furthermore, the R Square results indicate that Work Engagement (R² = 0.820) and Employee Performance (R² = 0.722) are strongly explained by the predictor variables, emphasizing the significant role of the independent variables in influencing the outcomes. Model fit indices, including SRMR, d_ULS, d_G, Chi-square, and NFI, demonstrate that the Estimated Model is consistent with the Saturated Model, thereby confirming the adequacy of the proposed structural model. Overall, the study concludes that the developed model is valid, reliable, and demonstrates a good level of fit, providing strong empirical evidence for the relationships among Training, Transformational Leadership, Work Engagement, and Employee Performance.
THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR
This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.
“I FOLLOW YOU, I BECOME YOU”: THE INFLUENCE OF MICRO VS MEGA INFLUENCERS’ ATTRIBUTES AND FOLLOWER EMOTIONS ON TRANSFER OF EMOTIONAL ATTACHMENT AND PURCHASE INTENTION IN INDONESIA'S BEAUTY INDUSTRY
The rapid growth of the beauty industry in Indonesia has emphasized the role of influencers in building emotional attachment that can influence consumers' purchase intention. This study examines the influence of influencer attributes—namely similarity, inspiration, authenticity, attractiveness, and fun personality—on the transfer of emotional attachment and purchase intention, both directly and through the mediation of emotional attachment and envy. This research offers novelty by comparing the effectiveness of micro-influencers and mega-influencers in the context of Indonesia's beauty industry and applies the Integrative Scale of Digital Influence framework to analyze both direct and indirect effects between variables. The data were collected through a survey of 421 respondents, consisting of 209 mega-influencer followers and 212 micro-influencer followers, and analyzed using PLS-SEM and multi-group analysis. The findings indicate that micro-influencers are more effective in fostering emotional closeness and encouraging purchase intention through perceived authenticity, while mega-influencers tend to influence purchase intention more directly through inspirational content. Feelings of envy did not show a significant impact on emotional attachment or purchase intention. These findings emphasize the importance of selecting influencers based on campaign objectives—micro-influencers for building loyalty, and mega-influencers for quickly reaching a broad audience.
THE INFLUENCE OF PRODUCT INNOVATION AND SERVICE LEVEL AGREEMENTS ON B2B CUSTOMER SATISFACTION IN FORMING LOYALTY TO TELECOMMUNICATIONS PRODUCTS
The objectives of this study are to analyze the influence of product innovation and service level agreements (SLA) on B2B customer satisfaction in shaping loyalty toward telecommunications products. Using a quantitative approach, data were collected through surveys of customers of PT SME, with a total of 240 respondents representing companies from various industries. The analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that product innovation has a positive and significant impact on customer satisfaction, ultimately enhancing customer loyalty. Furthermore, service level agreements also positively affect both customer satisfaction and loyalty, demonstrating that the clarity and consistency of SLA contribute to maintaining customer trust. The implications of this study highlight the importance of continuous product innovation strategies and the improvement of service standards in the telecommunications industry to enhance customer retention and business competitiveness.
THE MEDIATING ROLE OF CHATBOT INITIAL TRUST IN ENHANCING CUSTOMER LOYALTY, ENGAGEMENT, AND USAGE INTENTION
In the digital era, chatbots have become essential tools for companies to enhance communication efficiency with customers, particularly through popular platforms such as WhatsApp. As the adoption of this technology increases, understanding the factors that shape users initial trust becomes crucial. This study aims to analyze the influence of perceived ease of use, compatibility, performance expectancy, social influence, and perceived risk on initial trust, as well as its impact on chatbot usage intention, customer engagement, customer satisfaction, and customer loyalty. The research model was developed based on an integration of the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation (DOI), using a quantitative approach. A total of 223 respondents participated in a survey distributed to users of banking chatbots via WhatsApp in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived ease of use and social influence have a significant positive effect on initial trust, while compatibility, performance expectancy, and perceived risk do not have a significant effect. However, performance expectancy was found to have a direct and significant influence on chatbot usage intention. Initial trust significantly influences usage intention, customer engagement, customer satisfaction, and customer loyalty. Furthermore, customer satisfaction also has a significant effect on customer loyalty.
ADOPTION OF E-WALLET TECHNOLOGY: ANALYZING INNOVATION DIFFUSION FACTORS
Purpose – To analyze the influence of relative advantage, compatibility, complexity, and trialability on the intention to adopt DANA e-wallet. Method – Quantitative approach with multiple linear regression analysis. The purposive sampling technique is used in determining the sample. The data collected through the questionnaire were analyzed and processed using SPSS Version 26. Findings – Simultaneously Diffusion of Innovation has a positive and significant influence on the intention to adopt the DANA e-wallet in East Jakarta. Partially, relative advantage, complexity, and trialability had a positive and significant influence on the intention to adopt DANA e-wallet in East Jakarta, while compatibility had no effect. Originality/Novelty – Combining Diffusion of Innovation (DOI), such as relative advantage, compatibility, complexity, and trialability, with the intention to adopt. Implications – Can provide input for companies in designing more effective marketing strategies according to the market's desires, and can contribute to the design of government policies that support the deployment of inclusive financial technology. In addition, it can assist individuals in making the right decision in adopting e-wallets.
IMPROVING MARKETING PERFORMANCE THROUGH MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION WITH PRODUCT INNOVATION AS AN INTERVENING VARIABLE
Langsa City is one of the cities in Aceh Province where the majority of the MSME sector is in trade. The purpose of this study is to analyze the effect of market orientation and entrepreneurial orientation on marketing performance with product innovation as an intervening variable. The population in this study was all MSME actors in Langsa City, with a sample of 97 respondents. The data analysis method uses Structural Equation Modeling, which is based on Partial Least Squares components. The results show that market orientation has a significant effect on product innovation, market orientation has no significant effect on marketing performance, entrepreneurial orientation has a significant effect on product innovation, entrepreneurial orientation has a significant effect on marketing performance, product innovation has no significant effect on marketing performance through product innovation as a variable intervening, and entrepreneurial orientation have no significant effect on marketing performance through product innovation as an intervening variable.
DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS?
Social media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase.
THE RELATIONSHIP BETWEEN DEBT AND TOBACCO EXCISE TAX INCREASES WITH CIGARETTE COMPANY STOCK PRICES
The purpose of this research is to determine the relationship between debt policy and tobacco excise tax rates with stock prices. Data sources were obtained from data published on the Indonesia Stock Exchange and company websites. This research uses multiple regression analysis tools. The research found that first, the debt policy variable has a positive effect on the stock price of tobacco company Gudang Garam (GGRM), while for Sampoerna Company, the debt decision contributes negatively to the stock price. Second, the excise tax rate variable has a negative impact on tobacco stock prices. Third, debt policy and excise tax rates simultaneously affect tobacco stock prices. The implications of these findings indicate that company managers must carefully design debt policies to create optimal capital structure, as the effects of debt decisions can vary between companies. Government policies related to excise tax rates have a direct impact on stock market performance in the tobacco industry, meaning that investors and stakeholders must consider regulatory dynamics as an important factor in investment decision-making. The results of this research provide evidence that excise tax rate adjustments not only affect state revenues but also affect the stability and valuation of companies related to the tobacco industry in the capital market.
ETHICS, EXPERIENCE, AND GOVERNMENT PROCUREMENT OVERSIGHT: DISCIPLINE AND SATISFACTION AS MEDIATORS
Effective oversight of government procurement remains a significant challenge in the public sector. This study investigates the effects of ethics and work experience on procurement oversight performance in the West Sumatra Provincial Government, with job satisfaction and work discipline examined as mediating variables. Using a quantitative research design, data were collected through 62 valid questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings reveal that ethics do not directly improve oversight performance unless mediated by job satisfaction, while work experience significantly influences oversight performance both directly and through job satisfaction. Job satisfaction emerges as the most dominant predictor, significantly mediating the effects of ethics and experience on performance. Work discipline, although positively influenced by ethics and satisfaction, does not significantly contribute to oversight outcomes, either directly or as a mediator. These results emphasize the central role of psychological and attitudinal factors—especially job satisfaction—in shaping the effectiveness of public sector audits. This study contributes to the literature on public procurement oversight by offering empirical support for attribution theory and the behavioral dimensions of human capital. Policy implications include prioritizing efforts to improve ethics, experience, and job satisfaction rather than relying solely on law enforcement-based disciplinary approaches. JEL Classification: H57, M42, D73, J28, O15 Keywords: Procurement Oversight, Ethics, Work Experience, Job Satisfaction, Work Discipline, Public Sector
THE EFFECT OF DIGITAL LITERACY AND E-COMMERCE UTILIZATION ON MSME PERFORMANCE IN BATAM CITY
This study aims to analyze the effect of digital literacy and e-commerce utilization on the performance of Micro, Small and Medium Enterprises (MSMEs) in Batam City. Digital literacy is an individual's ability to understand, manage, and utilize information technology effectively in supporting business activities. On the other hand, e-commerce has become a strategic tool that helps MSMEs reach a wider market, improve operational efficiency, and strengthen competitiveness. This research is motivated by the rapid development of technology and the need for MSMEs to adapt to the digital era. The object of this research is MSMEs in Batam city with a sample size of 71 MSMEs. The research data were obtained with the help of questionnaire distribution. The data is processed using the SPSS application. The results of the study are partially digital literacy and ecommerce utilization have a significant effect on MSME performance. Simultaneously, digital literacy and e-commerce utilization have a significant effect on the performance of MSMEs in Batam city. From the results of this study, it is hoped that MSME players can adopt digital in an effort to increase the benefits obtained.
OPTIMIZING THE ROLE OF COLLABORATION IN MAINTAINING MSME SUSTAINABILITY
Product and service innovation collaboration, marketing collaboration, and supply chain collaboration are strategies that can be done to improve the performance and sustainability of MSMEs in the current industrial revolution 4.0 era. The purpose of this study is to analyze and explain the optimization of the role of collaboration in maintaining the sustainability of MSMEs. The study's data, which consists of MSMEs in Sukabumi City, has a population of 31,926. Web.raosoft.com sample size was used, with an error rate of 5%, to ensure that a sample of 380 respondents was obtained. This study employed a quantitative, descriptive methodology. Respondents to a Google form including questions are given questionnaires as part of the data gathering process for this project. In this study, the analysis method employed was multiple linear regression analysis. The study's results explained that product and service innovation collaboration, marketing collaboration, and supply chain collaboration had a positive and significant effect on maintaining the sustainability of MSMEs and its influence was 64.4% while 35.6% was influenced by other variables that were not studied.
A MICRO BUSINESS DEVELOPMENT MODEL THAT UTILIZES GREEN INNOVATION ANTECEDENT VARIABLES TO ENHANCE SUSTAINABLE PERFORMANCE IN MSMES LOCATED IN BINTAN REGENCY
The aims of this research is to know, understand, and test the influence and interrelationship of the antecedent factors of green innovation on sustainable performance. This type of research is verifiable descriptive research. This research was conducted on 364 marine-based MSMEs in Bintan Regency. Data collection was carried out using a questionnaire with a Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree). The conceptual model is presented in Figure 1 and verified using the PLS (Partial Least Square) method with SmartPLS 3.0 software. The results of the study show that first, there is a positive and significant relationship between technological capabilities and green innovation. Organizations with strong technological capabilities are better able to adopt environmentally friendly practices, which support more efficient product and process development. Second, CSR has a positive influence on green innovation. Companies that are active in CSR practices tend to be more open to innovations that support sustainability. However, not all CSR initiatives contribute significantly, especially if they are not grounded in a sincere commitment to sustainability. Third, green innovations have been proven to have a positive and significant effect on sustainable performance. Organizations that implement green innovation not only meet environmental demands but also improve operational efficiency and reputation. However, the success of green innovation must be integrated with the overall business strategy to achieve maximum impact. Fourth, the effect of moderation of environmental dynamics is not significant on sustainable performance. This indicates that external changes may not be strong enough to affect the relationship between green innovation and sustainable performance, and many organizations have not fully adapted to those dynamics
THE EFFECT OF PRODUCT QUALITY AND AFTER-SALES SERVICE ON CUSTOMER LOYALTY OF XIAOMI SMARTPHONE USERS IN MEDAN CITY
This research aims to analyze the effect of product quality and after-sales service on customer loyalty among Xiaomi smartphone users in Medan City. The study employed a quantitative explanatory design with purposive sampling, involving 100 respondents who had been using Xiaomi smartphones for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that both product quality and after-sales service have a significant and positive impact on customer loyalty. However, after-sales service emerged as the dominant factor, as indicated by a higher path coefficient and effect size compared to product quality. This suggests that warranty claims, repair services, availability of spare parts, and responsiveness of customer support are crucial determinants of long-term loyalty in the highly competitive smartphone market. The model explains 57.5% of the variance in customer loyalty, which indicates a moderate to strong predictive power. The findings extend previous research by highlighting the importance of post-purchase services in shaping loyalty, especially in emerging markets. For practitioners, the results provide strategic implications, emphasizing that while product quality should remain a priority, greater investment in after-sales infrastructure and proactive customer engagement will yield stronger loyalty outcomes for Xiaomi in Medan City.
ANALYSIS OF THE EFFECT OF FIRM SIZE AND EARNINGS PER SHARE ON FINANCIAL DISTRESS DURING THE COVID-19 PANDEMIC IN INDONESIA
The Covid-19 pandemic has had a significant impact on many corporations around the world, including Indonesia, since early 2020. This impact is felt in various sectors, especially the economy, where the decline in public consumption has led to a decline in company sales and revenues. This has resulted in uncertainty and financial difficulties, even bankruptcy. This study aims to analyze the effect of company size and earnings per share (EPS) on financial difficulties in non-financial companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2021 period. The method used is the Altman's Z-Score model, which is known to be accurate in predicting financial distress. From 780 listed public companies, after a purposive sampling selection process, 281 companies were obtained as samples. Data analysis using binary logistic regression shows that company size has a significant negative effect on financial distress; the larger the company size, the higher the Altman Z-score value, which means the risk of financial distress is lower. However, EPS does not show a significant effect on financial distress, although higher EPS reflects a lower risk of financial distress, this may be because EPS does not sufficiently describe the company's financial condition as a whole. Keywords:Financial Distress, Firm Size, Earnings Per Share
ANALYSIS OF LIQUIDITY PROFITABILITY AND DEBT TO EQUITY RATIO ON COMPANY VALUE
This study analyzes the effect of profitability, liquidity, and debt to equity ratio (DER) on firm value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The main problem identified is the decline in company value in this sector caused by the COVID-19 pandemic and low demand for property. This study aims to determine how much influence the three variables have on firm value. The method used is quantitative with a descriptive-associative approach, using secondary data from the financial statements of companies listed on the IDX and purposive sampling technique to select 9 issuers as samples. Data analysis was carried out through descriptive analysis, correlation test, and multiple regression analysis using SPSS. The results show that profitability has a significant positive effect on firm value, while liquidity has no significant effect. In contrast, DER has a significant negative effect on firm value. High profitability increases investor confidence in the company's prospects, while high DER decreases the value of the company due to increased financial risk. These results imply that companies in the property and real estate sector need to increase profitability and manage capital structure well to increase firm value.
ECONOMIC STRATEGIES OF PALM OIL FARMERS DURING THE REPLANTING PERIOD IN NAGARI SIPANGKUR, DHARMASRAYA REGENCY
Replanting is an essential step in maintaining palm oil productivity due to aging plants. However, this process causes a drastic decrease in farmers' income, up to 65% during the 3-5 years waiting period for harvest. This study aims to assess the socio- economic impacts and fulfillment strategies undertaken by farmers during the palm oil replanting period in Nagari Sipangkur, Tiumang District, Dharmasraya Regency. This research uses a qualitative approach with a descriptive type. Data collection techniques were carried out through observation, in-depth interviews with 12 informants selected by purposive sampling, and document studies. Data were analyzed using the Miles and Huberman approach of data collection, data reduction, data presentation, and conclusion drawing. James S. Coleman's rational choice theoretical framework was used to analyze farmers' strategic choices in meeting their needs. The results showed that farmers chose three main strategies to fulfill their needs during the replanting period. These strategies are occupational strategies by shifting the main job, maximizing asset potential and making efficiency. These strategies reflect farmers' adaptation and resilience in facing economic challenges during replanting. Therefore, this study concludes that in the implementation of replanting, it is very important to build farmers' rationality in maximizing the assets they have to get around economic challenges.
PERFORMANCE IMPROVEMENT: THE PROMINENCE OF EMPLOYEE PROACTIVENESS, GROWTH MINDSET, AND PERCEIVED USEFULNESS (VALID EVIDENCE FROM PT. LITERA MEDIATAMA EMPLOYEES)
PT Litera Mediatama, one of the indie publishers, has successfully negotiated the difficulties posed by the COVID-19 outbreak and its aftermath. Litera Publisher is still very much committed to helping its staff perform better. Through the mediation of perceived usefulness, this research aimed to ascertain the direct and indirect impacts of proactive personality traits and growth mindset on employee performance. All full-time and part-time workers at Litera Publisher were included in the research. One hundred and fifty-five people were surveyed using an online questionnaire; the participants were chosen using a saturation sampling method, often known as a census. The quantitative data that was gathered was evaluated using PLS-SEM analysis with SmartPLS software. Through perceived usefulness as a mediating variable, the findings demonstrated that proactive personality traits and a development mindset significantly impact employee performance, both directly and indirectly. It is anticipated that a qualitative method or a formative indicator model would be considered in future study. Researchers may try it out on other publishers or recruit people from different indie publishing houses in Indonesia to verify the unbiased framework model.