ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PENGUNJUNG CAFE KOPERASI KELUARGA BESAR (KKB) UNIVERSITAS BUNG HATTA

Nailal Husna; Daniati Puttri; Rika Desiyanti

doi:10.31846/jae.v5i3.135

ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PENGUNJUNG CAFE KOPERASI KELUARGA BESAR (KKB) UNIVERSITAS BUNG HATTA

Nailal Husna, Daniati Puttri, Rika Desiyanti

Abstract

The purpose of this study to analyze the influence of atmosphere, quality of service to the loyalty of visitors Cafe Koperasi Keluarga Besar (KKB) Bung Hatta University. And in terms of data collection techniques used is the method of accidental sampling that is the sample found in Cafe Koperasi Keluarga Besar (KKB) Bung Hatta University. Result of research of variable (H1) atmosphere did not have positive effect to loyalty, while variable (H2) service quality positively influence to loyalty at visitor Cafe Koperasi Keluarga Besar (KKB) Bung Hatta University.

Keywords: Atmosphere, Quality of Service, Loyalty

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DOI: https://doi.org/10.31846/jae.v5i3.135