PENGARUH PROMOSI DAN KEPERCAYAAN MEREK DAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI PASAMAN BARAT

Eko Putra

Abstract


This study was intended to see how the influence of Promotion and Brand Trust toward Purchase Decision of Yamaha Motorcycles in West Pasaman. The population in this study were all people who know the products Yamaha motorcycle in West Pasaman with sample size of 100, where sampling techniques using Covienence Sampling. Based on the results of this study, the variables Promotion (X1) and Price (X2) significantly influence the purchase decision (Y) with a significant level of 0.000. The amount of influence Promotion (X1) and Brand Trust (X2) on the Purchase Decision (Y) is 0.552 (R2 = 55.2). Test f an independent variable showed that both positive and significant effect on the dependent variable aboout 36.435.

Keywords: Promotion, Brand Trust, Purchase Decision

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DOI: https://doi.org/10.31846/jae.v4i3.160

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