DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS?

Nicholas Dwi Chandra, Karto Adiwijaya

Abstract


Social media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase.

Full Text:

PDF

References


Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes 50: 179–211.

Ali, F., Suveatwatanakul, C., Nanu, L., Ali, M., & Terrah, A. (2025). Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling. Spanish Journal of Marketing - ESIC 29(1): 114–135.

Ariffin, S., et al. (2015). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance 37: 391–396.

Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1): 33-45. https://doi.org/10.1080/00913367.2013.834803.

Badan Pengawas Obat dan Makanan Republik Indonesia (BPOM RI). Pedoman Label Pangan Olahan.

Bhatti, H.Y., Bint E. Riaz, M., Nauman, S., & Ashfaq, M. (2022). Browsing or buying: A serial mediation analysis of consumer's online purchase intentions in times of COVID-19 pandemic. Frontiers in Psychology 13. https://doi.org/10.3389/fpsyg.2022.1008983.

Bhutto, M.Y., Soomro, Y.A., & Yang, H. (2022). Extending the theory of planned behavior: Predicting young consumer purchase behavior of energy-efficient appliances (evidence from developing economy). Sage Open 12(1). https://doi.org/10.1177/21582440221078289.

Bom, S., Jorge, J., Ribeiro, H.M., & Marto, J. (2019). A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production 225:270–290.

Chan, B., Purwanto, E., & Hendratono, T. (2020). Social media marketing, perceived service quality, consumer trust and online purchase intentions. Technology Reports of Kansai University 62(10): 6273–6282.

Christiarini, R., Pratama, D., Putra, E.Y. (2024). The influence of perceived country origin of green products towards generation Z: Local vs global. Journal of Entrepreneurship and Business 5(3): 247–262.

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd Edition). Hillsdale, NJ: Lawrence Earlbaum Associates.

Cooper, D.R., & Schindler, P.S. (2014). Business research methods—Twelfth edition. Mc-Graw- Hill.

Creswell, J.W., & Creswell, J.D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches—Fifth Edition. SAGE.

De Canio, F., Martinelli, E., & Endrighi, E. (2021). Enhancing consumers' pro-environmental purchase intentions: the moderating role of environmental concern. International Journal of Retail & Distribution Management 49(9): 1312–1329. https://doi.org/10.1108/IJRDM-08-2020-0301.

De Farias, F., Eberle, L., Milan, G.S., De Toni, D., & Eckert, A. (2019). Determinants of organic food repurchase intention from the perspective of Brazilian consumers. Journal of Food Products Marketing 25(9): 921–943. https://doi.org/10.1080/10454446.2019.1698484.

Dijkstra, T.K, Henseler, J. (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis 81: 10–23.

Dixit, P., & Singh, P.B. (2024). Consumer attitudes toward green marketing and eco-friendly products: An analysis of awareness and satisfaction in the Rohilkhand region. African Journal of Biomedical Research 27(4s): 4144–4152.

Duong, C.D. (2023). Applying the Stimulus-Organism-Response theory to investigate determinants of students’ social entrepreneurship: Moderation role of perceived university support. Social Enterprise Journal 19(2): 167–192.

Duong, C. D., Doan, X. H., Vu, D. M., Ha, N. T., & Dam, K. V. (2022). The role of perceived environmental responsibility and environmental concern on shaping green purchase intention. Vision. https://doi.org/10.1177/09722629221092117

Ebrahim, R.S. (2019). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing 19(4), 287–308. https://doi.org/10.1080/15332667.2019.1705742.

Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior 61: 47–55. https://doi.org/10.1016/j.chb.2016.03.003.

Fadhilah, J., Suhud, U., & Febrilia, I. (2024). Pengaruh social media marketing activities dalam membentuk brand loyalty pada produk skincare ramah lingkungan. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah 9(2): 1269–1287.

Farrukh, M., Ansari, N., Raza, A. Wu, Y., & Wang, H. (2022). Fostering employee's pro-environmental behavior through green transformational leadership, green human resource management and environmental knowledge. Technological Forecasting and Social Change. 179. https://doi.org/10.1016/j.techfore.2022.121643.

George, D., & Mallery, P. (2019). IBM SPSS Statistics 25 Step by Step: A Simple Guide And Reference (15th ed). Routledge.

Grimmer, M., Kilburn, A.P., & Miles, M.P. (2016). The effect of purchase situation on realized pro-environmental consumer behavior. Journal of Business Research 69:1582–1586. http://dx.doi.org/10.1016/j.jbusres.2015.10.021.

Gupta, M., & Syed, A.A. (2022). Impact of online social media activities on marketing of green products. Impact of online social media activities on marketing of green products. International Journal of Organizational Analysis 30(3): 679–698. https://doi.org/10.1108/IJOA-02-2020-2037.

Hair, J.F., Jr., Hollingsworth, C.L., Randolph, A.B., & Chong, A.Y.L. (2017a). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems 117(3): 442–458.

Hair, J.F., Jr., Hult, G.T.M., Ringle, C.R., & Sarstedt, M. (2017b). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 3rd ed. Thousand Oaks, CA: Sage.

Hair, J.F., Jr., Hult, G.T.M., Ringle, C.R., Sarstedt, M., Danks, N.P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Thousand Springer Nature.

Hair, J.F., Jr., Risher, J.J., Sarstedt, M., & Ringle, C.M. (2019). When to use and how to report the results of PLS-SEM. European Business Review 31(1): 2–24. https://doi.org/10.1108/EBR-11-2018-0203.

Hair, J.F., Jr., Sarstedt, M., Ringle, C.M., & Gudergan, S.P. (2024). Advanced Issues in Partial Least Squares Structural Equation Modeling. Second Edition. SAGE Publications.

Halan, D., Aashish, K. & Thaichon, P. (2024). continuous purchase intention of organic personal care products: Evidence from India. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2024.2348641.

Hazra, S., Chatterjee, S., Majumdar, S., & Banerjee, K. (2024). The role of social media in promoting sustainable green cosmetics. International Journal of Research in Management 6(1): 126–130.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science 43(1): 115–135.

Herdman, D., & Rahmanto, H. (2021, November 4). Sustainability in Grocery Choices – How Indonesia Fares on a Global Stage and The Emergence of an Attitude-Behaviour Gap. Illuminate Asia. https://www.illuminateasia.com/blog/articles/detail/sustainability-in-grocery-choices-how-indonesia-fares-on-a-global-stage-and-the-emergence-of-an-attitude-behaviour-gap.

Hooper, D., Coughlan, J. & Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods 6(1): 53–60.

Hu, T.-L., Chao, C.-M., & Lin, C.-H. (2024). The role of social media marketing in green product repurchase intention. Sustainability 16(14). https://doi.org/10.3390/su16145916.

Huang, T. (2023). Using SOR framework to explore the driving factors of older adults smartphone use behavior. Humanities and Social Sciences Communications 1(690). purchase behavior. https://doi.org/10.1057/s41599-023-02221-9.

Hung, M.-C., Yang, S.-T., & Hsieh, T.-C. (2012). An examination of the determinants of mobile shopping continuance. International Journal of Electronic Business Management 10(1): 29–37.

Jakubowska, D., Dąbrowska, A. Z., Pachołek, B., & Sady, S. (2024). Behavioral Intention to Purchase Sustainable Food: Generation Z’s Perspective. Sustainability 16(17). https://doi.org/10.3390/su16177284.

Jamil, K., Dunnan, L., Gul, R.F., Shehzad. M.U., Gillani, S.H.M., & Awan, F.H. (2022). Role of social media marketing activities in influencing customer intentions: a perspective of a new emerging era. Frontiers in Psychology 12. https://doi.org/10.3389/fpsyg.2021.808525.

Jayani, D.H. (2021). 6 Produk Ramah Lingkungan yang Paling Banyak Dibeli Masyarakat. Databoks. https://databoks.katadata.co.id/produk-konsumen/statistik/5386e2abd861ada/6-produk-ramah-lingkungan-yang-paling-banyak-dibeli-masyarakat.

Kamalanon, P., Chen, J. -S., & Le, T. -T. -Y. (2022). “Why do we buy green products?” An extended theory of the planned behavior model for green product purchase behavior. Sustainability, 14(2). https://doi.org/10.3390/su14020689.

Kim, A.J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research 65: 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014

Kim, N., & Lee, K. 2023. Environmental consciousness, purchase intention, and actual purchase behavior of eco-friendly products: The moderating impact of situational context. International Journal of Environmental Research and Public Health 20(7). https://doi.org/10.3390/ijerph20075312.

Kim, Y.-H. (2019). Organic shoppers’ involvement in organic foods: self and identity. British Food Journal 121(1): 139–156. https://doi.org/10.1108/BFJ-03-2018-0202.

Kim, Y., & Choi, S.M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. In Meenon, G., & Rao, A.R. (Eds.), Advances in Consumer Research 32 (pp. 592–599). Association for Consumer Research.

Lakatos E.-S., Nan, L.-M., Bacali, L., Ciobanu, G., Ciobanu, A.-M., & Cioca, L.-I. (2021). Consumer satisfaction towards green products: Empirical insights from Romania. Sustainability 13(19). https://doi.org/10.3390/su131910982.

Larranaga, A., & Valor, C. (2022). Consumers' categorization of eco-friendly consumer goods: An integrative review and research agenda. Sustainable Production and Consumption 34: 518–527. https://doi.org/10.1016/j.spc.2022.10.005.

Lavuri, R., Jindal, A., Akram, U., Naik, B. K. R., & Halibas, A. S. (2023). Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries. Sustainable Development 31(1): 280–291. https://doi.org/10.1002/sd.2389.

Li, C., Li, C., & Wang, L. (2023). The docking mechanism of public and enterprise green behavior in China: A scenario game experiment based on green product classification. Sustainability 15(13). https://doi.org/10.3390/su151310390.

Li, J., Chiu, D.K.W., Ho, K.K.W., & So, S. (2024). The use of social media in sustainable green lifestyle adoption: Social media influencers and value co-creation. Sustainability 16(3). https://doi.org/10.3390/su16031133.

Lim, W.M., & Rasul, T. (2022). Customer Engagement and Social Media: Revisiting the Past to Inform the Future. Journal of Business Research 148: 325–343. https://doi.org/10.1016/j.jbusres.2022.04.068.

Liu, X., Zhang, C., & Wu, J. (2022). Explaining consumers’ continuous purchase intention toward subscriber-based knowledge payment platforms: Findings from PLS-SEM and fsQCA. Aslib Journal of Information Management 76(2): 189–211.

Malhotra, N. (2010). Marketing Research: An Applied Orientation. Sixth Edition. Prentice Hall.

Nasr, S.A., & Safira, A. (2021). Determinants of eco-conscious consumer behavior of muslims in Indonesia using the Theory of Planned Behavior. ASEAN Marketing Journal 12 (1). https://doi.org/10.21002/amj.v12i1.12888.

Nazish, M., Khan, M.N., & Khan, Z. (2024). Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention. Young Consumers 25(6):1015–1035.

Nekmahmud, Md., Naz, F., Ramkissoon, H., & Fekete-Farkas, M. (2022). Transforming consumers’ intention to purchase green products: Role of social media. Technological Forecasting and Social Change 185(122067). https://doi.org/10.1016/j.techfore.2022.122067.

Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2018). Green consumption: Closing the intention-behavior gap. Sustainable Development. https://doi.org/10.1002/sd.1875.

Nguyen, T. T., Thi Thu Truong, H., & Le-Anh, T. (2023). Online purchase intention under the integration of theory of planned behavior and technology acceptance model. Sage Open 13(4). https://doi.org/10.1177/21582440231218814.

O’Neal, P., 2007. Motivation of Health Behavior. Nova Publishers, New York.

Palmieri, N., Boccia, F., & Covino, D. (2024). Digital and green behaviour: an exploratory study on Italian consumers. Sustainability 16(8). https://doi.org/10.3390/su16083459.

Pandey, N., Abishek, V., & Priyanka, G. (2024). Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry. European Journal of Sustainable Development Research 8(4):1-6.

Patnam, R., & Azeem, B.A. (2024). An empirical study on consumer behavior towards organic cosmetics in Bangalore's cosmetics market. Educational Administration: Theory and Practice 30(5): 11710–11716.

Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2021). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising 43(1): 106–121. https://doi.org/10.1080/10641734.2021.1964655.

Pop, R.-A., Săplăcan, Z., & Alt, M.-A. (2020). Social media goes green—the impact of social media on green cosmetics purchase motivation and intention. Information 11(9). https://doi.org/10.3390/info11090447.

Prakash, G., Singh, P.K., Ahmad, A., Gaurav, K. (2023). Trust, convenience and environmental concern in consumer purchase intention for organic food. Spanish Journal of Marketing – ESIC 27(3). https://doi.org/10.1108/SJME-09-2022-0201.

Qi, X., Mou, J., Meng, C., & Ploeger, A. (2023). Factors influencing consumers' organic food continuous purchase intentions during the post-pandemic era: An empirical investigation in China. Foods 12(8).

Ringle, C.M., Wende, S., & Becker, J.-M. (2024). Model Fit: Fit Measures in SmartPLS. Bönningstedt: SmartPLS. https://www.smartpls.com.

Rönkkö, M., & Cho, E. (2022). An Updated Guideline for Assessing Discriminant Validity. Organizational Research Methods 25(1): 6–47.

Samaniego-Arias, M., Chávez-Rojas, E., García-Umaña, A., Carrión-Bósquez, N., Ortiz-Regalado, O., Llamo-Burga, M., Ruiz-García,W., Guerrero-Haro, S., & Cando-Aguinaga, W. The impact of social media on the purchase intention of organic products. Sustainability 17. https://doi.org/10.3390/su17062706.

Schermelleh-Engel, K., Moosbrugger, H. & Müller, H. (2003). Evaluating the fit of structural equation models: tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online 8: 23–74.

Sarstedt, M., Ringle, C. M., Henseler, J., & Hair, J. F. (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long range planning 47(3): 154–160. https://doi.org/10.1016/j.lrp.2014.02.007.

Sarstedt, M., Hair, J.F., Cheah, J.-H., Becker, J.-M., & Ringle, C.M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal 27(3): 197–211. https://doi.org/10.1016/j.ausmj.2019.05.003.

Schivinski, B., & Dabrowski, D. (2014). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications 22(2): 189–214. https://doi.org/10.1080/13527266.2013.871323.

Schumacher, K. (2022). Environmental, Social, and Governance (ESG) factors and green productivity: The impacts of greenwashing and competence greenwashing on sustainable finance and ESG investing. Productivity Insights 2(11). Asian Productivity Organization.

Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management 66: 36–41.

Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users’ Engagement Behavior. Journal of Interactive Marketing 53(1): 47–65. https://doi.org/10.1016/j.intmar.2020.05.001.

Situmorang, T. P., Indriani, F., & Simatupang, R.A. (2021). Brand positioning and repurchase intention: The effect of attitude toward green brand. Journal of Asian Finance, Economics and Business 8(4).

Snapcart. (2024). Indonesian Consumers’ Interest Toward Sustainable Products: Part 2. https://snapcart.global/indonesian-consumers-interest-toward-sustainable-products-part-2/.

Statista. (2024a). Countries with the largest TikTok audience as of July 2024. https://www.statista.com/statistics/1299807/number-of-monthly-unique-tiktok-users/.

Statista. (2024b). Leading countries based on Facebook audience size as of April 2024. https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/.

Statista. (2024c). Leading countries based on Instagram audience size as of January 2024. https://www.statista.com/statistics/578364/countries-with-most-instagram-users/.

Statista. (2024d). Leading countries based on number of X (formerly Twitter) users as of April 2024. https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/.

Statista. (2024e). Leading countries based on YouTube audience size as of July 2024. https://www.statista.com/statistics/280685/number-of-monthly-unique-youtube-users/.

Statista. (2024f). Market Insights: Beauty & Personal Care – China. https://www.statista.com/outlook/cmo/beauty-personal-care/china.

Statista. (2024g). Market Insights: Beauty & Personal Care – Indonesia. https://www.statista.com/outlook/cmo/beauty-personal-care/indonesia.

Statista. (2024h). Natural Cosmetics – China. https://www.statista.com/outlook/cmo/beauty-personal-care/personal-care/natural-personal-care/china.

Statista. (2024i). Natural Cosmetics – Indonesia. https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/natural-cosmetics/indonesia.

Statista. (2024j). Natural Personal Care – China. https://www.statista.com/outlook/cmo/beauty-personal-care/personal-care/natural-personal-care/china.

Statista. (2024k). Natural Personal Care – Indonesia. https://www.statista.com/outlook/cmo/beauty-personal-care/personal-care/natural-personal-care/indonesia.

Statista. (2024l). Most popular categories for online purchases in Indonesia as of June 2024. https://www.statista.com/forecasts/823409/most-popular-categories-for-online-purchases-in-indonesia.

Statista. (2024m). Number of social media users in Indonesia from 2020 to 2029. https://www.statista.com/forecasts/1144743/social-media-users-in-indonesia.(a).

Statista. (2024n). Revenue of the natural cosmetics market in Indonesia from 2020 to 2029. https://www.statista.com/forecasts/1220948/indonesia-revenue-natural-cosmetics-market.

Statista. (2024o). Social media in Indonesia - statistics & facts. https://www.statista.com/topics/8306/social-media-in-indonesia/#topicOverview.(b).

Stojanova, S., Zečević, M., & Culiberg, B. (2021). From words to deeds: How do knowledge, effectiveness, and personal relevance link environmental concern and buying behavior? Journal of Nonprofit & Public Sector Marketing 35(4): 329–353. https://doi.org/10.1080/10495142.2021.1953671.

Sugiarti, R., Hartanti, N.D., Setyarini, E., & Agustin, S.K. (2023). The influence of green marketing, product knowledge, and influencers on purchase intention. International Journal on Social Science, Economics and Art 13(3): 202–207.

Sun, Y, & Wang, S. (2019). Understanding consumers’ intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics 32(4): 860–878. https://doi.org/10.1108/APJML-03-2019-0178.

Tavitiyaman, P., Zhang, X., & Chan, H.M. (2024). Impact of environmental awareness and knowledge on purchase intention of an eco-friendly hotel: Mediating role of habits and attitudes. Journal of Hospitality and Tourism Insights 7(5): 3148–3166.

Teixeira, S.F., Barbosa, B., Cunha, H., & Oliveira, Z. (2022). Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior. Sustainability 14(1). https://doi.org/10.3390/su14010242.

Tian, H., Siddik, A.B., & Masukujjaman, A. (2022). Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study. Behavioral Sciences 12(2). https://doi.org/10.3390/bs12020050.

van Riel, A.C.R., Henseler, J., Kemény, I. and Sasovova, Z. (2017). Estimating hierarchical constructs using consistent partial least squares: The case of second-order composites of common factors. Industrial Management & Data Systems 117(3): 459–477.

Vergura, D.T., Zerbini, C., & Luceri, B. (2020). Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model. Sinergie Italian Journal of Management 38: 121–137.

Wang, C., Liu, T., Zhu, Y., Wang, H., Wang, X., Wang, X., & Zhao, S. (2023a). The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms. Heliyon 9(11). https://doi.org/10.1016/j.heliyon.2023.e21617.

Wang, J., Xu, S., Zhang, S., Sun, C., & Wu, L. (2023b). Research on the impact of consumer experience satisfaction on green food repurchase intention. Foods 12(4510). https://doi.org/10.3390/foods12244510

Wang, J., Pham, T.L., & Dang, V.T. (2020). environmental consciousness and organic food purchase intention: A moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health 17(3). https://doi.org/10.3390/ijerph17030850.

We Are Social. (2024). Digital Report 2024 – Indonesia. https://wearesocial.com/id/blog/2024/01/digital-2024/.

Westland, J.C. (2010). Lower bounds on sample size in structural equation modeling. Electronic Commerce Research and Applications 9(6): 476–487.

Widodo, A., Yusiana, R., & Hidayat, A.M. (2024). The impact of attitude and social media marketing on green purchase intentions: The mediating role of green product knowledge. Journal of Law and Sustainable Development 12(4).

Wijekoon, R., Sabri, M.F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability 13(11). https://doi.org/10.3390/su13116219.

Wu, M., & Long, R. (2024). How does green communication promote the green consumption intention of social media users? Environmental Impact Assessment Review 106. https://doi.org/10.1016/j.eiar.2024.107481.

Xie, S., & Madni, G. R. (2023). Impact of social media on young generation’s green consumption behavior through subjective norms and perceived green value. Sustainability 15(4), 3739. https://doi.org/10.3390/su15043739.

Xing, Y., Li, M., & Liao, Y. (2022). Trust, price sensitivity and consumers’ organic food purchasing behaviour in China. Food Science and Technology 42(10). https://doi.org/10.1590/fst.42422.

Yang, P., Sheng, H., Yang, C., & Feng, Y. (2024), How social media promotes impulsive buying: Examining the role of customer inspiration. Industrial Management & Data Systems 124(2): 698–723. https://doi.org/10.1108/IMDS-05-2023-0343.

Yasmin, A., Helmi, A., Komaladewi, R., Deborah, I., & Naufal, A.Z. (2024). Community involvement as a mediating variable: How social media marketing activities affects customer loyalty? Jurnal Fokus Manajemen Bisnis 14(2): 151–163. https://doi.org/10.12928/fokus.v14i2.10375.

Yüksel, A., & Yüksel, F. (2008). Consumer satisfaction theories: a critical review. Tourist Satisfaction and Complaining Behavior: Measurement and Management Issues in the Tourism and Hospitality Industry 22(1): 65–88.

Zafar, A.U., Shen, J., Shahzad, M., & Islam, T. (2021). Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media. Sustainable Production and Consumption 25: 591–603.

Zeynalova, Z., & Namazova, N. (2022). Revealing consumer behavior toward green consumption. Sustainability 14(5806). https://doi.org/10.3390/su14105806.

Zhao, Y., Li, Y., Wang, N., Zhou, R., & Luo, X. (2022). A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level. Information Systems Frontiers 24:1667–1688. https://doi.org/10.1007/s10796-021-10170-4.

Zheng, C., Ling, S., & Cho, D. (2023). How social identity affects green food purchase intention: The serial mediation effect of green perceived value and psychological distance. Behavioral Sciences 13(8). https:// doi.org/10.3390/bs13080664

Zheng, G.-W., Akter, N., Siddik, A.B., & Masukujjaman, M. (2021). Organic foods purchase behavior among generation Y of Bangladesh: The moderation effect of trust and price consciousness. Foods 10(10). https://doi.org/10.3390/foods10102278.




DOI: https://doi.org/10.31846/jae.v13i3.969

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

e-Jurnal Apresiasi Ekonnomi Indexed by: