THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR

Hironimus Hari Kurniawan, Agus Purnomo Sidi

Abstract


This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.

Full Text:

PDF

References


Abbasi, H. A., Johl, S. K., Moughal, W., Mazhar, M., & Abbasi, H. Z. (2022). PROCUREMENT OF ELECTRIC VEHICLES TO REDUCE TRANSPORT EMISSION: AN EMPIRICAL STUDY OF CONSUMER MOTIVATION TOWARDS PURCHASE INTENTION. J. Hunan Univ. Nat. Sci., 49(4), 125–136. https://doi.org/https://doi.org//10.55463/issn.1674-2974.49.4.13

Chao, H., & Sun. (2021). DOES CONSUMER INNOVATIVENESS MATTER IN ELECTRIFIED VEHICLE? THE MODERATION ROLE OF CONSUMER INVOLVEMENT. Journal of International Consumer Marketing, 34(1). https://doi.org/https://doi.org/10.1080/08961530.2021.1951919

Dilotsotlhe, N. (2022). DETERMINANTS OF CONSUMERS' PURCHASE INTENTIONS OF ELECTRONIC VEHICLES. Int. J. Approximately. Sustain. Soc. Sci., 3(3), 822–835. https://doi.org/https://doi.org/10.38142/IJESSS.V3I3.333

Ghadiri, P., Khodadad, M., & Khodadad, M. (2020). The effect of consumer innovativeness and perceived value on mobile commerce adoption. Journal of Marketing and Consumer Research, 69, 1–10.

Gunawan, I., Redi, A., Santosa, A. A., & et~al. (2022). DETERMINANTS OF CUSTOMER INTENTIONS TO USE ELECTRIC VEHICLE IN INDONESIA: AN INTEGRATED MODEL ANALYSIS. SUSTAINABILITY, 14(4), 1972. https://doi.org/https://doi.org/10.3390/su14041972

Handopo, J. J., & Princes, E. (2024). DRIVING TOWARD SUSTAINABLE MOBILITY: EXPLORING FACTORS INFLUENCING ELECTRIC VEHICLE ADOPTION INTENTIONS IN INDONESIA. Journal of Systems and Management Sciences, 14(11), 188–222. https://doi.org/https://doi.org/10.33168/JSMS.2024.1111

Itsnaini, F. M., & Alexander, H. B. (2024). Target of 15 Million Electric Vehicles by 2030, This is the Government's Strategy.

Khazaei, & Tareq. (2021). MODERATING EFFECTS OF PERSONAL INNOVATIVENESS AND DRIVING EXPERIENCE ON FACTORS INFLUENCING ADOPTION OF BEVS IN MALAYSIA: AN INTEGRATED SEM–BSEM APPROACH. Heliyon, 7(9), e08072. https://doi.org/https://doi.org/10.1016/j.heliyon.2021.e08072

Kurniawan, H. H. (2017). THE INFLUENCE OF PERCEIVED QUALITY ON BRAND LOYALTY THROUGH THE MEDIATION OF BRAND IMAGE AND BRAND TRUST. J. Business and Management., 4(2). https://doi.org/https://doi.org/10.26905/JBM.V4I2.1703

Kurniawan, H. H., & Sidi, A. P. (2024). THE ROLE OF ENVIRONMENTAL AWARENESS, INNOVATION, AND PRICE IN ENCOURAGING INTEREST IN BUYING ELECTRIC VEHICLES. E-Journal of Economic Appreciation, 12(3). https://doi.org/https://doi.org/10.31846/jae.v12i3

Li, G., Li, Q., Tang, Z., Sun, C., & Zhang, Y. (2021). Impact of perceived value on purchase intention of electric vehicles: A moderated mediation model. Energy, 232, 121081.

Lie, H., Arsyad, L., Ngabito, A., Andy, C., Tanuwijaya, H., Nor, H., Utama, A., Nurazizah, B., Taslima, L., Juniarta, N., & Ardhana, P. (2024). INDONESIA'S ELECTRIC VEHICLE READINESS AND CONSUMER INSIGHTS 2024.

Lin, K. L., Chen, Y. T., Lu, H. C., & Chen, Y. H. (2023). A green car purchase intention model: Combining the theory of planned behavior with an extended technology acceptance model. Transportation Research Part D: Transport and Environment, 114, 103554.

Park, E. J., & Lee, S. A. (2021). The effects of technological innovation, perceived value, and perceived risk on the purchase intention of electric vehicles: The moderating role of consumer innovativeness. Journal of the Korea Institute of Information and Communication Engineering, 25(6), 921–928.

Rachmawati, N. (2022). THE EFFECT OF PROMOTIONAL EFFECTIVENESS AND EASE OF USE ON THE INTENTION TO BUY HI-TECH PRODUCTS. Indonesian Journal of Marketing, 11(2), 88–99.

Sidi, A. P. (2018). THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND DIGITAL MARKETING ON CUSTOMER LOYALTY. J. Ilm. Business and Economics. Asia, 12(1), 1–8. https://doi.org/https://doi.org/10.32812/jibeka.v12i1.3

Sidi, A. P. (2023). THE ROLE OF BRAND AWARENESS IN MEDIATING PRODUCT QUALITY TO PURCHASE DECISIONS. Capt. J. Ekon. And Manaj., 6(2). https://doi.org/https://doi.org/10.25273/capital.v6i2.15474

Tunçel. (2022). INTENTION TO PURCHASE ELECTRIC VEHICLES: EVIDENCE FROM AN EMERGING MARKET. Research in Transportation Business & Management, 43, 100764. https://doi.org/https://doi.org/10.1016/j.rtbm.2021.100764

Utomo, S. (2022). THE ROLE OF CONSUMER INNOVATION IN THE ADOPTION OF NEW TECHNOLOGIES. Journal of Applied Economics, 5(3), 201–215.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance of mobile payment solutions: A meta-analysis. Journal of Retailing, 88(1), 1–20.

Wijaya, S., & et~al. (2023). CONSUMER PERCEPTION OF ELECTRIC VEHICLE CHARGING INFRASTRUCTURE IN INDONESIA. Journal of Innovation Management, 8(1), 45–55.

Yustianingsih, S., & Wibowo, F. (2023). ANALYSIS OF THE INFLUENCE OF ENVIRONMENTAL CONCERN ON THE INTENTION TO BUY ELECTRIC VEHICLES. Journal of Business and Economics, 10(2), 123–130.

Zang, J., Shen, H., & Zhang, J. (2023). Factors influencing consumers' purchase intention of electric vehicles: A systematic review and meta-analysis. Journal of Cleaner Production, 404, 136932.




DOI: https://doi.org/10.31846/jae.v13i3.988

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

e-Jurnal Apresiasi Ekonnomi Indexed by: