MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

Vivi Nila Sari, Marta Widian Sari, Yosi Yulia, Ratma Helmi Wati

Abstract


This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording.
Keywords : Marketing Strategy and Sales Volume.

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DOI: https://doi.org/10.31846/jae.v7i1.189

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