OPTIMIZATION ENTREPRENEURSHIP ORIENTATION IN CREATING ADDED VALUE OF PASAMAN CITRUS

Mega Usvita

Abstract


West Pasaman is an area rich in agricultural products. One of the region's agricultural products is Citrus, which are popularly known as Pasaman Citrus. Pasaman Citrus has a sweet taste and has a lot of vitamin content. Pasaman Citrus Market is already so extensive. This Citrus has been sold in other regions. To increase added value, bring ideas to developing products such as packaged orange juice, syrup and other products. This idea will certainly increase the marketing and income of citrus producers. The research method is descriptive qualitative which is explored from three dimensions of entrepreneurship, namely innovation, where citrus producers are able to create new products that can later expand market opportunities. Furthermore proactive spirit, where the development of these products will increase competitiveness in the market and will get opportunities both from the local market and the market in several other regions. Then the courage to take risks. With the increasing competition, citrus producers are also able to deal with risks and minimize the risks.
Keyword: Innovation, proactive spirit, Courage to take risks

References


Lee, S.M. & Peterson, S. 2000. Culture, entrepreneurial orientation, and global competitiveness. Journal of World Business, 35: 401–416.

Wiklund, J. and Shepherd, D. (2005). Entrepreneurial Orientation and Small Business Performance: A Configurational Approach. Journal of Business Venturing . 20, 71 –91.

Aan Komariah, Djam’an Satori, 2011, Metode Penelitian Kualitatif, Bandung, Afabeta.

Miller, Danny., 1983, The Correlates Of Entrepreneurship In Three Types Of Firms, Management Science, 29: 770-791.

Covin, Jeffrey G. dan Dennis P. Slevin, 1989, Strategic Management of Small Firms in Hostile and Benign Environments, Strategic Management Journal, Vol. 10, No. 1., pp. 75-87.

Dess, G. G and Lumpkin, G. T. (2005). The roel of Entrepreneurial Orientation in Stimulating Effective Corporate Entrepreneur- ship. Journal Academy of Management Executif 19(1): 147-156

Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. A. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511- 524.




DOI: https://doi.org/10.31846/jae.v7i1.209

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

e-Jurnal Apresiasi Ekonnomi Indexed by:

 

        Â