THE ROLE OF MANAGERIAL ABILITY AND PRODUCT DIFFERENTIATION ON THE PERFORMANCE OF MSMES IN BATAM CITY

Hendri Herman, Suyono Suyono

Abstract


The MSME sector, which is proven to be able to absorb a large number of workers, is also a solution to reduce the number of unemployed. This positive trend needs to continue to maintain its growth so that the MSME sector on a large scale is able to overcome the unemployment problem in Indonesia. This research was conducted with the aim of determining the role of managerial capabilities and product differentiation on the performance of MSMEs in the city of Batam. The object of this research is MSMEs in Batam Kota sub-district. The total population in this study is 34 MSME actors. The number of samples in this study was calculated using the saturated sample technique, so that the number of samples in this study was 34. The results of the study are known that partially managerial ability has a significant effect on MSME performance, and product differentiation has a significant effect on MSME performance. Simultaneously, managerial ability and product differentiation have a significant effect on product performance From the results of this study, it is expected that MSME actors have managerial abilities in managing MSMEs and have product differentiation from other similar products

Keywords: Managerial ability, product differentiation, MSME performance

Full Text:

PDF

References


Abdillah, M., Primasari, D., & Widianingsih, R. (2019). Pengaruh Strategi Bisnis, Kemampuan Manajerial Dan Pengetahuan Akuntansi Pelaku Umkm Terhadap Kinerja Umkm Bidang Kuliner Di Kabupaten Purbalingga. Jurnal Ekonomi Dan Pembangunan, 9(2).

Anggara, A., & Handayani, T. (2018). Pengaruh Diferensiasi Produk dan Kemamouan Manajerial Terhadap Kinerja Usaha (Studi Kasus Pada Usaha, Mikro, Kecil, dan Menengah (UMKM) Tulip Brownies, Padalarang, Bandung Barat). 114.

Griffin, R., & Ebert, R. J. (2017). Bisnis. Erlangga.

Hasbi, D. G., & Oktini, D. R. (2018). Pengaruh Diferensiasi Produk terhadap Keputusan Pembelian Yamaha Fino di Kota Bandung ( Survei pada Mahasiswa Unisba Pengguna Sepeda Motor ). Prosiding Manajemen, 4, 13131319.

Herman, H., Hady, H., & Arafah, W. (2018). The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance. International Journal of Science and Engineering Invention, 4(08), 821. https://doi.org/10.23958/ijsei/vol04-i08/02

Hilaliyah, S. A., Alfiansyah, M. R., & Yanor, H. (2023). Pengaruh diferensiasi produk dan inovasi produk terhadap kinerja pemasaran pada industri kerajinan kecil rotan. Forum Ekonomi: Jurnal Ekonomi, Manajemen Dan Akuntansi, 25(2), 246255.

Huda, N., & Wijaya, R. S. (2024). Pengaruh Modal, Kemampuan Manajerial, Orientasi Pelanggan, Keunggulan Bersaing Dan E-Commerce Terhadap Kinerja UMKM Di Kota Padang. Jurnal Akuntansi Keuangan Dan Bisnis, 01(04), 575592.

Jahanshashi, A. A. et al. (2012). Electronic Commerce Applications among Indian Small and Medium Enterprises. Information Management and Business, 2(6).

Karen Pandey, K., & Mamentu, M. (2022). Pengaruh Modal Usaha, Kemampuan Manajerial dan Kualitas Sumber Daya Manusia Terhadap Pemberdayaan UMKM di Kecamatan Tombatu Kabupaten Minahasa Tenggara. Jurnal Administrasi Bisnis (JAB), 12(1), 4151. www.economy.okezone.com

Kusumastuti, A., Khoiron, A. M., & Achmadi, T. A. (2020). Metode Penelitian Kuantitatif. Deepublish.

Murtianingsih. (2023). Orientasi dan Kemampuan Manajerial Kewirausahaan Menciptakan Keunggulan Bersaing dan Kinerja Usaha Sektor UKM. PT. Literasi Nusantara Abadi Grup.

Nurlan, F. (2019). Metodologi Penelitian Kuantitatif. CV. Pilar Nusantara.

Pratiwi, L. (2019). Pengaruh Diferensiasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Oleh-Oleh Malang Strudel (Studi Pada Konsumen Malang Strudel Di Kota Malang). Jurnal Ilmu Manajemen (JIM), 7, 19.

Rachmat, Z., Harto, B., Fauzan, R., & Sujana. (2022). Manajemen Pemasaran Perusahaan. PT. Global Eksekutif Teknologi.

Swarjana, I. K. (2022). Populasi-Sampel, Teknik Sampling & Bias Dalam Penelitian. Andi.

Wibowo, A. E. (2014). Aplikasi SPSS Dalam Penelitian. Gava Media




DOI: https://doi.org/10.31846/jae.v12i3.840

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

e-Jurnal Apresiasi Ekonnomi Indexed by: